It can be exhausting keeping up with retail marketing trends and platforms. Just as soon as you’ve gotten the hang of Instagram, TikTok comes onto the scene and now you need to learn a whole new set of content creation norms. Or, after you’ve worked tirelessly to build an audience, the platform shuts down (remember Vine?) and you no longer have a way of reaching those followers.
Instead of investing all of your resources into new platforms that use algorithms to limit your reach, it’s important to spend time on a marketing channel that gives you direct access to your audience, has stood the test of time, and produces results. In this article, we’re talking about email marketing and more specifically, how to build an email list for your retail business.